Certified Sommelier Practice Exam

In what form does Gisborne typically market its wine?

1. Luxury bottles

2. Bulk and carafe wine

3. Organic small batches

4. Premium brands

The correct answer is: Bulk and carafe wine

Gisborne, located in New Zealand, is known for marketing its wine primarily in bulk and carafe forms. This approach suits the region’s production scale and the types of wines that are produced there, which often emphasize accessibility and value. Marketing wines in bulk allows for a wider distribution and often targets restaurants and bars that require large quantities for by-the-glass offerings, making it a practical choice for both producers and consumers. In contrast, the other options typically reflect a different focus that may not align as closely with Gisborne's market strategy. Luxury bottles usually target high-end markets and collectors, organic small batches often cater to niche consumers interested in sustainability and exclusivity, and premium brands are generally associated with a more upscale branding strategy. Therefore, the predominant method for Gisborne's wine sales focuses on bulk and carafe options, appealing to a broader audience while maintaining quality for casual consumption.